Here is what the site has to say about this new feature:
"Mormons come from diverse backgrounds and experiences who all share a deep commitment to Jesus Christ and to each other. The new Mormon.org is designed for visitors to learn more about members of The Church of Jesus Christ of Latter-day Saints. Each profile is a collection of stories and testimonies from Mormons. Participation is optional, but you must be a member of the Church to create a profile. The profiles will be made public this summer when the new site will launch. English-only profiles will be available this year; other languages will follow after."
Check it out and creat your profile. I am excited to see the final product when it comes out.